Our ad analysis process
How we create objective marketing insights for your campaigns
Discover the transparent steps behind our analytics—each designed for clarity and unbiased results.
Meet your analytics team
Experienced specialists bringing clarity and trust to ad performance measurement.
James Hargreaves
Lead Analyst
Key Skills
James guides analytic projects, ensuring every assessment meets our standards of accuracy, transparency and market relevance.
Erin Maxwell
Data Scientist
Key Skills
Erin specialises in advanced methodologies and practical tools for converting raw ad data into clear, useful insights.
Samuel Chen
Market Insights Lead
Key Skills
Samuel works on industry benchmarking and independently reviews findings to keep all analyses unbiased.
Rachel Foster
Client Service Lead
Key Skills
Rachel makes sure your experience is smooth, from onboarding to final reports and feedback sessions.
From data to decision clarity
Follow our transparent, step-by-step process that ensures each client gets clear, objective and actionable insights rooted in reliable data, never estimates or assumptions.
Collaborative onboarding & scope definition
We start by understanding your needs and defining precise goals. This step keeps the process focused and relevant to your business vision.
Project Goals
Set clear business goals and campaign outcomes.
What We Do
Hold discovery sessions with your team to map objectives, review assets, and establish success criteria aligned to your needs.
How We Work
We guide you through targeted questions, gathering relevant context and historical data, building mutual understanding quickly.
Our Tools
Structured interviews, secure forms, documentation tools.
End Results
Agreed project scope document, contact plan, and initial data checklist.
Data gathering & baseline benchmarking
We collect all required campaign data and industry benchmarks, ensuring full security and accuracy.
Project Goals
Gather complete, relevant data for analysis.
What We Do
Request and securely receive digital/offline ad data, industry comparators and background materials from your team.
How We Work
Standardise, audit and validate all incoming data for consistency and integrity before further analysis.
Our Tools
Secure cloud storage, data validation software, audit templates.
End Results
Raw and processed datasets, source list, benchmarking chart.
In-depth performance analysis
Our team dives deep into the data, identifying trends, strengths, and areas for optimisation unique to your campaigns.
Project Goals
Reveal key campaign strengths and improvement opportunities.
What We Do
Use advanced analytics to identify impactful factors, compare outcomes against market standards, and segment by channel or target.
How We Work
Apply statistical models, visualise results, and conduct internal peer review to verify key findings.
Our Tools
R/Python scripts, dashboards, visualisation tools.
End Results
Detailed analysis report, interactive charts and slides.
Findings review & action recommendations
Finally, we present the results, walking you through practical insights so you can make real campaign improvements.
Project Goals
Empower you to act on evidence, not guesswork.
What We Do
Summarise findings, highlight actionable next steps, and answer client questions in a review session.
How We Work
Interactive report walk-throughs, Q&A, and optional follow-up support for recommendations.
Our Tools
Presentation slides, Q&A templates, video meetings.
End Results
Action recommendations summary, final report copy, support access.
How we compare
See how mirevalento stands out in ad effectiveness analytics for Australian brands
mirevalento
Objective, actionable analytics
Unbiased methodology
All analysis stays impartial
Sector-specific reporting
Reports reflect your industry
Human analyst support
Work directly with experts
Flexible data input
Covers digital and offline
BenchMarkPro
Generic market summaries
Unbiased methodology
All analysis stays impartial
Sector-specific reporting
Reports reflect your industry
Human analyst support
Work directly with experts
Flexible data input
Covers digital and offline
AdEvaluate
Limited offline coverage
Unbiased methodology
All analysis stays impartial
Sector-specific reporting
Reports reflect your industry
Human analyst support
Work directly with experts
Flexible data input
Covers digital and offline